E3: The Gang’s All Here!

Electronic Entertainment Expo

Last week I made my annual visit to the Electronic Entertainment Expo (E3), the big trade fair in Los Angeles for the computer and video games industry presented by the Entertainment Software Association (ESA). Unlike other video game trade fairs that are open to the public, E3 is an exclusive, industry-only event. Persons who apply to attend must provide proof that they have some professional connection to the electronic entertainment industry. In my own case, I scanned and emailed the proper credentials to the E3 folks weeks prior, and my badge was waiting for me at the door when I arrived at 8am on Wednesday. Unfortunately, it was a busy week for me, and I had only one day to attend the show this year.

My interest wasn’t so much in seeing the latest games — although I did manage to visit every booth, large and small, in the North and West Halls and waited in line to attend demonstrations of some of the bigger games — as it was in meeting up with old friends and colleagues. I wasn’t disappointed. Very soon I ran into a a group of my former coworkers from Jet Morgan Games, and we spent a few minutes catching up. Later on, I also ran into old colleagues from THe 3DO Company.

My boss from Say Design was at the show that day, and he sent me a text message to meet up with him that the L.A. Marriott down the street for some business meetings. When I arrived at the Marriott, I found the place even more packed than the convention hall. As I wound my way through the hotel lobby and bar, I ran into my old boss from 3DO, a client for whom I had done some consulting, and a former colleague from Spin Master. They were all there conducting meetings, and some had not even stepped foot into the convention center yet. This is where all the Cool Kids were.

Eventually I met up with my boss. After a couple of hours of meetings, we decided to head out to the parties. First up was the Women In Gaming International (WIGI) party, which no less of an authority than Forbes describes as “one of the most popular E3 after parties”. I’ve attended the WIGI party at both E3 and GDC every year, and I’ve found it to be consistently the best party to attend.

This year did not disappoint. I ran into a fellow LA Film School Program Advisory Committee member as well as members of the schools faculty, and we talked long into the evening. I somehow lost my boss and never did make it to any of the other parties. But it was worth it to strengthen some of my existing connections for some things we may be working together on in the future.

If you are attending a game industry trade show for the first time, here’s my advice to you:

  • Find out ahead of time where all the parties are — you can usually find out from the event’s official website or Facebook page — and RSVP for as many as you can.
  • Hang out at the bar of the event’s “official” hotel. That is where all the people you are probably most interested in meeting are hanging out.



About David Mullich

I am a video game producer who has worked at Activision, Disney, Cyberdreams, EduWare, The 3DO Company and the Spin Master toy company. I am currently a game design and production consultant, a game design instructor at ArtCenter College of Design, and co-creator of the Boy Scouts of America Game Design Merit Badge. At the 2014 Gamification World Congress in Barcelona, I was rated the 14th ranking "Gamification Guru" in social media.

Posted on June 17, 2013, in Career Advice, My Career and tagged , , , . Bookmark the permalink. Leave a comment.

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